Sunday, May 13, 2012


Have seen the name Principal on Joe Kuantan t-shirt last few weeks during #Twtup competition in Ipoh. So i asked what is that on his tee and he told me it's a new local product, it's a local skate shoes brand. Im so prud and at the same time very excited to hear that about it. Guess what our scene is growing and growing every single day. Alhamdulillah. Please check them details below.

Principle Footwear is the pioneer in the Malaysian skateboarding scene as we are the first local company to produce shoes catered for skateboarding. They are a subsidiary company of Hellbent Skateboarding Co. and solely focus on making and developing skateboarding shoes.

Their shoe technology and designs
are R&D and tested based on the experience of the owner himself, who is a skateboarder for 12 years, also with the help of his riders, Joe Kuantan and Akyb Afandi inside Principle's own training facility in Sg. Besi (HellQuarters) and also in skateparks and street spots around Kuala Lumpur and Selangor.

More info on their facebook page HERE

For any inquiries, please email to them at:

*BTW, their first model is called the "Core" and will be out in the market by end of May.

Support local scene!

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