This suprised me a little. How come a big skateboard company who has run for many years wth good business was being bought by a snowboard company? Hell yes guys, on 5th Feb 2008, DNA Distribution who runs Alien Workshop, Habitat Skateboards and Reflex bearings are now sold to another boardsport company; Burton Snowboards. I know that Burton's main focus is action sports and they do dabble into street wear and skate shoes, but I don't know if I like them taking over the world of skateboarding like this. That's not to say that Burton is not a good company or that buy outs are either bad or good, it's just that it appears that there is a disdain that grows amongst snowboarders in comparison to skateboarders. I hope this won't happend to others skateboard company in the future.Read the rest of the article here
and here at Burton's web
1 comment:
i dont think that dna sells boards as much as they did before even though they have good lines of pros. they must have some sorta plans. just hoped burton wont kill all the board companies and just have a burton boards. that would suck!
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